Introduction

This Privacy Policy outlines Fairlawn Real Estate, Inc. (" we ", " our " or " Fairlawn ") practices with respect to information collected from users who access our website at www.fairway-apartments.com (" Site "), or otherwise share personal information with us (collectively: " Users "). 

Grounds for data collection 

We process your personal information based on: 

• The performance of a contract (e.g., a lease application), 
• Our legitimate interests (e.g., improving services, marketing), 
• Compliance with legal obligations, and 
• Your consent, when required (e.g., marketing emails, cookies). 

By using our Site, you consent to the collection and use of your personal information as outlined in this Privacy Policy. 

What information we collect?

We collect two types of data: 

a. Non-Personal Information 

Includes: 

• Device/browser type and settings 
• Language preferences 
• Pages viewed, time on page, clicks 
• Referring website URLs 
• This data is used to improve site performance and user experience. 

b. Personal Information 

Includes information that identifies you or could be used to identify you: 

• Full name 
• Email address 
• Phone number 
• Student status (if applicable) 
• IP address and geolocation 
• Lease inquiry information 
• Messages submitted through contact forms 
• Marketing and advertising IDs (via cookies)

How WE COLLECT INFORMATION

We collect information: 

• When you submit it voluntarily (e.g., contact forms, lease inquiries) 
• Automatically via browser cookies and analytics tools 
• From trusted third-party partners (e.g., Google Analytics, Meta Pixel, TikTok Pixel) 

HOW WE USE INFORMATION

We use information to: 

• Respond to inquiries and service requests 
• Provide property details and leasing information 
• Improve site performance through analytics 
• Market to potential residents (email, ads, social media) 
• Measure and optimize ad campaigns (Meta, TikTok, Google) 
• Prevent fraud and ensure security 
• Comply with legal and regulatory requirements 

SHARING INFORMATION WITH THIRD PARTIES

We may share your information with: 

• Service providers (e.g., hosting, analytics, email marketing) 
• Advertising platforms (e.g., Meta, TikTok, Google) 
• Property management software and CRM systems 
• Legal or regulatory authorities when required 

We never sell your personal information. 

COOKIES AND TRACKING TECHNOLOGIES

We use cookies and pixels to: 

• Understand user behavior (via Google Analytics) 
• Retarget site visitors with ads (via Meta and TikTok Pixels) 
• Remember your preferences and improve navigation 

You can manage cookie preferences in your browser settings or through cookie banners on our Site. To opt-out of personalized advertising, visit: 

https://optout.aboutads.info 

https://optout.networkadvertising.org 

HOW WE PROTECT YOUR INFORMATION

We implement security measures such as: 

• HTTPS encryption 
• Firewall and server monitoring 
• Restricted access to data 
• Use of secure third-party processors 

However, no transmission over the internet is 100% secure. 

INTERNATIONAL DATA TRANSFERS

Although our operations are primarily in the U.S., your data may be processed in countries outside your own. We ensure adequate data protection in all such cases. 

YOUR RIGHTS

Depending on your location (e.g., U.S., EU), you may have the right to: 

• Access your personal information 
• Request correction or deletion 
• Object to certain uses (like marketing) 
• Restrict processing 
• File a complaint with a regulatory authority 

To make a request, please contact us at leasing@fairway.com. 

MARKETING COMMUNICATIONS

We may send you occasional updates about properties, leasing opportunities, or events. You may unsubscribe at any time using the link in our emails or by contacting us. 



CHILDREN'S PRIVACY

Our Site and services are not directed to minors under the age of 16. We do not knowingly collect personal data from children. If you believe we have done so inadvertently, please contact us immediately. 

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. The latest version will always be posted on this page. Your continued use of our Site constitutes acceptance of the revised policy.